Professional Advice

Wine from a grower-winemaker vs. a wine merchant: What are the differences for the wine retailer?
BenjaminJuly 17, 2026
Two supply models, two business approaches. Understanding their specific characteristics makes it possible to develop a more coherent offering that is better tailored to customer expectations.
How can you bring your wine section to life and build customer loyalty at your wine shop?
BenjaminJuly 15, 2026
Between big-box stores, e-commerce sites, and specialty retailers, consumers have a wide range of options when it comes to buying wine. For independent wine shops, what sets them apart is no longer just the quality of their selection, but also the in-store experience they offer.
How do you source wine when you're an independent wine merchant?
BenjaminJuly 8, 2026
How should you choose your suppliers? Should you buy directly from wineries? Go through wine merchants? Work with a specialized platform? Here are the main options available to wine retailers today. 
Starting a Wine Cellar: How to Choose Suppliers and Build Your Collection?
BenjaminJune 29, 2026
Best practices for building a cohesive and profitable collection when starting a wine cellar. 
Non-alcoholic wines and de-alcoholized wines: how to incorporate them into your wine list?
BenjaminJune 15, 2026
Today, offering non-alcoholic options is no longer just an added service—it’s a real business opportunity for restaurant owners.
How to price your wines for sale? A practical guide for restaurateurs
BenjaminJune 10, 2026
Setting the selling price of wines is a delicate balancing act for restaurateurs. An excessively high price can deter sales, while a price that is too low risks degrading your profitability.
Gourmet dish accompanied by a glass of white wine
Benjamin26 May 2026
Food and wine pairing is one of the elements that transforms a simple meal into a genuine customer experience. For a restaurateur, offering the right pairings not only enhances their cuisine but also increases the average check value through wine sales.
Sommelier reviewing a wine list with a calculator
Paul20 May 2026
Setting prices is crucial for the sustainability of your establishment. It allows you to establish a margin on your sales, but also to maintain...
Restaurateur using a digital tablet in the dining room
Erwann18 May 2026
Digital technology has permeated most sectors, and the restaurant industry is no exception. For several years, there has been a noticeable...
Restaurateur reading professional articles on a tablet
Alice18 May 2026
The restaurant industry is a continuously evolving sector, and to stay competitive, there's nothing better than keeping up with its...
Independent wine merchant in his cellar with customers tasting wine
Erwann18 May 2026
Opening a wine cellar is choosing a profession of passion as much as an entrepreneurial project. Advising, sourcing, retaining customers, managing inventory: the skills required...
French wine bottles showcased in an Asian market
Alice18 May 2026
The Chinese market has remained very strong for French wines for about ten years. However, competition is fierce. So, how can one establish a foothold...