Winter has arrived, bringing with it the cold. To warm up, the approach of Christmas and the holidays is a perfect opportunity to stroll through Christmas markets and enjoy the treats they offer, especially a good mulled wine. A Christmas market specialty, mulled wine is a tradition, a must for all its fans as soon as winter arrives.
However, it is not only found in Christmas markets: some restaurants, wine bars or cafes also offer it in their establishment to the great pleasure of their customers, who for once do not enjoy it in a cardboard cup.
Revitalize your drinks menu
Mulled wine in restaurants is a great way to revitalize your drinks menu in winter. Indeed, a wine list (and drinks list more broadly) is always more appreciated when it's dynamic: running promotions like a wine of the month, a special selection of Champagnes for the holidays, or expanding your rosé range in the summer... Mulled wine is therefore a good opportunity to surprise your customers, promote it, and thus raise your profile.
Stand out through a signature recipe
It is also an opportunity to differentiate oneself: firstly because few restaurants offer it and secondly because it is an opportunity to offer a personal recipe, to bring a signature to this drink.
How to personalize it? By choosing the wine and blending it with different spices. Making good mulled wine requires good wine. Choosing a local or regional wine can be a good option: for example, in Alsace, you'll find mulled wines made with Riesling or Pinot Gris, whereas red wine is traditionally associated with mulled wine. The origin and quality of the wine used are important to the reputation of your mulled wine.
Next, for the mixture of spices and citrus fruits, for cooking, the dosage should be adjusted according to the wine, and according to your personal touch!
It is with this kind of operation that you can distinguish yourself and make yourself known: with well-managed communication on the networks and within your restaurant, and a good recipe that you have developed, you will have every chance of developing your clientele, or even of being part of one of the best restaurants where you can enjoy a good mulled wine .
