Offering mulled wine in your restaurant during winter

Winter has arrived, bringing with it the cold. To warm up, the approach of Christmas and the holiday season provides an excellent opportunity to explore Christmas markets and their culinary delights, particularly a good mulled wine. A specialty of Christmas markets, mulled wine is a tradition, a must-have for all its enthusiasts as soon as winter arrives.

However, it's not exclusively found at Christmas markets: some restaurants, wine bars, or cafés also offer it in their establishments, much to the delight of their clientele, who, for once, can enjoy it not from a cardboard cup.

Revitalizing Your Beverage Menu

Offering mulled wine in a restaurant is an opportunity to revitalize your beverage menu during winter. Indeed, a wine list (and beverage menu more broadly) is always more appreciated when it is dynamic: implementing initiatives such as a 'wine of the month,' a special holiday Champagne selection, or expanding your rosé range in summer… Mulled wine is therefore an excellent opportunity to surprise your clientele, to promote it, and thus to gain recognition.

Distinguishing Yourself with a Signature Recipe

It's also an opportunity to differentiate yourself: first, because few restaurants offer it, and second, because it's a chance to offer a personal recipe, to add a signature touch to this beverage.

How to personalize it? Through the choice of wine and the blend of various spices. Making good mulled wine requires good wine. Opting for a local or regional wine can be a good choice: for example, in Alsace, mulled wines made from Riesling or Pinot Gris are found, whereas red wine is traditionally associated with mulled wine. The origin and quality of the wine used are crucial for the reputation of your mulled wine.

Then, for the blend of spices and citrus, and for the cooking process, the dosage should be adjusted according to the wine and your personal touch!

It is through this type of initiative that you can distinguish yourself and gain recognition: with well-managed communication on social media and within your restaurant, and a well-crafted recipe, you will have every chance to expand your clientele, and even become one of the best restaurants to enjoy a good mulled wine.

When choosing your wines, consider direct-from-producer sourcing: Les Grappes Pro facilitates the direct purchase of wine from grower-producers for professionals.