Retailers: 5 Key Figures for Launching Your Wine Fair

If you run a wine shop or have a wine section in your store, it’s hard not to host a wine fair at this time of year.

Need help building your wine list? Les Grappes is here to assist you.

Wine fairs are no longer limited to large retailers; they can also be found at wine shops, online (for example, on our website we offer a “Wine Fair for Independent Winemakers” for individual customers), and even at some local stores.

The Wine Fair is the perfect opportunity to bring your store to life, bring customers back, and boost your sales. Here are the numbers:

1. 12% – For retailers, the wine fair accounts for an average of 12% of annual sales.
2. x2 – Between 2016 and 2017, the wine fair saw a 100% increase in sales
3. 70% – In 2019, 70% of French people expressed a desire to attend the next wine fair.
4. €97 – with budgets increasing by 4.3%, or €97.
5. €477 million – In 2015, total revenue reached €477 million, compared with €466 million in 2014.

When is the best time to host a wine fair?

This year, the fairs will run from August 28 to October 16, and are expected to be even more successful than ever.

Haven't made any plans for the Wine Fair yet? It's not too late—contact us and we can put together a custom package for you!

Need Assistance?

Les Grappes, France’s leading distributor of wines sold directly from winemakers to professionals, makes it easy to buy wine directly from winemakers. Les Grappes centralizes orders from more than 1,200 winemakers who harvest their own grapes, providing a single point of contact from order placement to invoicing. We assist cafés, hotels, restaurants, and wine cellars in selecting wines, as well as in creating custom wine lists! Based on your project, your tastes, and your budget, we help you choose the best wines through direct-from-producer channels. To get in touch with our team, click here!